Consumer study on acceptance of instant fortified millet with the Food Processing Lab (FPL) in Dakar, Senegal

For this study, 296 consumers from Dakar, Senegal, were invited to evaluated five pearl millet flours: (a) conventional, compared to four instant-porridge flour products; (b) sifted; (c) wholegrain; (d) sifted with premix; (e) wholegrain with micronutrient premix and food-to-food fortified (FtFF). Consumers' acceptance was measured with affective tests, and their willingness-to-pay (WTP) for the products was elicited through experimental auctions under two treatments: firstly without information, then with information.